The heartbeat of a community often lies in the special places where people live, work, and play. Great new schools, parks, homes, and retail centers engage a community while attracting new residents and visitors. Regrettably, most of the recent developments of this kind have taken place outside our community.
As stewards of significant agricultural acreage in this area, we want to ensure that the development of our land will bring about a positive change for the benefit of Southwest Bradenton. With Florida roots dating back more than 100 years, the Preston family believes that now is the time to breathe fresh air into this land, bringing to life a new and vibrant section of town that everyone can be proud of and enjoy for many years to come.
The long-term nature of our ownership and vision, coupled with the size of our landholdings, affords us possibilities far beyond those fundamentally constrained by smaller scales and shorter timelines. For these reasons, we believe the opportunity exists to integrate Bradenton’s best traditions with contemporary urban planning solutions to transform our farm land into parks, trails, restaurants, homes and businesses that will rival the most successful of Florida’s planned communities.
Through the creation of “great people places,” in ways that reflect our key community values of authenticity, vitality, flexibility, excellence and leadership, the urban center we propose promises to mesh with our city’s unique fabric while offering charisma, charm, beauty, and energy to future generations.
Thankfully, we are not alone in our vision for Southwest Bradenton. Manatee County has been diligently working on the best ways to guide area development, as outlined in the reports shown below and available to review on the “Read The Reports” page of this site: How Will We Grow? Based on their recommendations – and those of a similar report on Manatee County from the Urban Land Institute – we feel strongly that developing a forward thinking plan to realize a more vibrant and economically productive use of our land is the right thing to do and that the time is now.
But, we also understand that ensuring a truly bright future for Bradenton will require more than thoughtful governmental planning; it will take the caring support, input, and involvement of its citizens, acting in the best interest of the community. Please take the time to read the reports and look over our website! If you agree with what you read in the reports and the facts and perspectives we’ll present in this website, then you share our belief that we have a golden opportunity to help make Bradenton a truly great American community.