Based on the recommendations from the two independent studies, the simple solution would be to sell our land to a developer to execute their plans for some number of homes per acre. But why hand it off to someone else when we – a family who has labored on our land for 50 years – has the opportunity to implement a plan based on our own vision for the area – one that plays into the strength of our heritage while incorporating the best of modern urban design to compliment it? This is the opportunity we have decided to pursue.
As both independent reports cite, we agree that development in Bradenton’s future will have a trickle-down effect economically to the county and will bring more investment to US-301 and US-41 corridors. To ensure that we achieve our stated goal of transforming our land into a great new place to live, work and play, the Preston family believes it is our values and our concern for our community that must guide our actions.
We’d like to share some of our key values with you, and hear about your values, as well:
A place that draws on the heritage of characteristics of Florida that inspired people to visit and move here.
Safety & Security:
Slow vehicular speeds so people can walk and bike safely through the community. Designs that enable safety through visibility and transparency.
Design that encourages physical activities and social interaction as convenient aspects of daily life.
Focus on the quality of place making and a special personality and character that embraces the heritage of the site and the area.
Sets the bar for a new model of development in the region.
The ability to adjust to changes in the market and people’s needs while maintaining the community’s character.