Bradenton – April 25, 2014 –Whiting Preston and his family have named their 1300-acre planned community Lake Flores, to honor the history of the land and its future as a signature landmark.
“One of the core values we have as a family – and one that we carried over to this project – is being authentic to ourselves and to our community,” says Preston. “For more than 50 years our SW Bradenton land flourished with the Gladiolus and flower gardens my father spent a lifetime cultivating. The beauty this site once held is what we want to bring back to this community for everyone to enjoy.”
Says Preston, “Since Lake Flores will be a memorable spot for residents and visitors, we wanted it to be reflected in our name as a commitment to all we stand for with this project. Our vision is to recapture the beauty this land once held and create a lake surrounded by aquatic plants, canopy trees, flowers, and walking trails to serve as a central meeting area for all to enjoy.”
While the name Lake Flores keeps an eye on the future, it also pays respect to the land’s history.
The patriarch of the family, Walter Preston, is a nationally acclaimed floriculturist who created a variety of new flower species on the property. Many of the Gladiolus sold in Florida were grown here. In a bit of irony, the grower of flowers married Flavia Florez (pronounced Flores), which means flower in Spanish.
“There are many facets to the name that reflect our family’s values. From the legacy this land once had to the opportunity it now presents, we are excited to evolve our Lake Flores vision into a great, scenic people place that the entire community can enjoy.”
Plans for Lake Flores are currently being developed by the Preston Family and their associates.